Effective date: 24th June, 2021
Our Commitment to You
The Information We Collect and How We Use It
In order to provide our services to you, we will ask you to provide personal information that is necessary to provide those services to you. If you do not provide your personal information, we may not be able to provide you with our products or services.
We will only collect the information that is necessary for its specified, explicit and legitimate purposes and not further processed in a manner that is incompatible with those purposes. We may collect the following types of information (which may or may not be personal information):
The Information We Collect
Information you provide to us or upload (including your contact details): we may collect any and all personal information you provide to us. The types of data we collect directly from you include:
- Name, address, email address, postcode, mobile phone number.
- Information about purchases or other transactions with us, such as product type, serial numbers, receipt information, shipping address.
- Information about your customer service and maintenance interactions with Us.
- If you choose to participate in AfterShokz marketing activities (including filling the online questionnaire,) related to our products and services, information provided in connection with such activities.
- User-generated content you provide to us which may be uploaded to our UK official website.
- Any other information you choose to directly provide to AfterShokz in connection with your use of the Services.
- Location information (only for specific services/functionalities) : various types of information on your location (e.g. IP address) collected from your computer or mobile device when you provide your feedback through our Warranty Claim page on the website.
- User behavior information: information related to your use of certain functions, apps and websites by using cookies and other anonymous identifier technologies.
- Device or SIM-related information (only for specific services/functionalities): information related to your device. For example, IP address, IMEI number.
- Information specific to you that may be assigned by us: we may collect and use information such as your account ID.
- Information specific to you that may be assigned by Third Party Service Providers: we may collect and use information such as your account ID assigned by Third Party Service Providers.
How the Personal Information Can be Used
We may use your personal information for the following purposes:
- Providing, processing, maintaining, improving and developing our goods and/or services to you, including after-sales and customer support and for services on your device or through our websites.
- Communicating with you about your product, service or any general queries, such as updates, customer inquiry support, information about our events, notices.
- Conducting marketing related activities, such as providing marketing and promotional materials and updates. For more information on marketing and promotional activities, please refer to the Direct Marketing section below.
- Allowing you to post comments and provide feedback on our websites.
- Conducting promotional activities with third parties.
- Analyzing and developing statistical information on the use of our products and services to better improve our products and services.
- Storing and maintaining information about you for our business operations or legal obligations.
Here are more details on how we use your information (which may include personal information):
- Setting up your Account. Personal information collected when creating an Account on our websites is used for creating the personal account and profile page for the user.
- Processing your purchase orders. Information relating to e-commerce orders may be used for processing the purchase order and related after-sales services, including customer support and re-delivery. In addition, the order number is used to cross check the order with the delivery partner as well as the actual delivery of the parcel. The receipt details, including name, address, phone number and postal code are for delivery purposes. The email address is used to send parcel tracking information to the user.
- Collecting your feedback. The feedback you choose to provide is valuable in helping AfterShokz make improvements to our services. In order to follow up on the feedback you have chosen to provide, AfterShokz may correspond with you using the personal information that you have provided and keep records.
- Internet Protocol Reporting. When you use our websites, we collect your IP (Internet Protocol) address to monitor website traffic and to provide you with customised service. We use IP addresses to recommend services that are more appropriate for your country or region based on your traffic and geographic data. We do not collect IP addresses for the purpose of identifying users.
- Conducting promotional activities. If you enter into a contest, customer questionnaire and similar promotional activities, e.g. via AfterShokz’s Facebook page or other social media platforms, we may use the personal information you provided to administer those programs./li>
- Provide marketing materials to you via email. We may provide marketing materials to you relating to AfterShokz products and services via email after we obtain your prior explicit consent.
- Conducting analysis of your device to provide a better user experience. AfterShokz may conduct the analysis, so as to further improve the performance of our services.
Legal Bases for Use of Your Information
- Where use of your information is necessary to perform our obligations under a contract with you (for example, to comply with: the Terms of Services of our websites which you accept by browsing the websites/registering; and/or our contract to provide our Services to you); or
- Where use of your information is necessary for our legitimate interests or the legitimate interests of others (for example, to provide security for our websites, products, applications; operate our business and our Services; ensure safe environments for our staff and visitors; make and receive payments; comply with legal requirements and defend our legal rights; prevent fraud and to know the customer to whom we are providing Services).
- Where we have your consent, in accordance with applicable legal requirements, to use your information for a particular purpose.
- Where we use your information to comply with applicable legal obligations (for example, keeping track of purchases for tax and auditing purposes).
- Other circumstances of personal information use only to the extent it is allowed explicitly under local data protection laws.
- We may use the email address to provide marketing materials to you relating to AfterShokz products and services.
- To provide better user experience, we may recommend the above-mentioned products, services and activities based on information about your purchase history, website browsing history, and location.
- We will only so use your personal data after we obtain your prior explicit consent and involve a clear affirmative action or indication of no objection in accordance with local data protection laws, which may require separate explicit consent. You have the right to opt out of our proposed use of your personal data for direct marketing by contacting us at email@example.com. If you no longer wish to receive certain types of email communications, you may opt-out by following the unsubscribe link located at the bottom of each communication. We will not transfer your personal data to our business partners for use by our business partners in direct marketing.
Cookies and Similar Technologies
- Technologies: cookies, tracking pixels and other similar technologies are used by AfterShokz and our Third-Party Service Providers, such as Facebook and Google. These technologies are used in analyzing trends, administering the site, tracking users’ movements around the website and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies only on an aggregated basis.
- Advertising:We partner with our Third-Party Service Providers to either display advertising to manage our advertising on other sites. Our Third-Party Service Provider may use technologies such as cookies to gather information about your activities on this site in order to provide you advertising based upon your browsing activities and interests. We will obtain your prior explicit consent and involve a clear affirmative action before providing this advertising service to you. If you wish to not have this information used for the purpose of serving you interest-based ads, you may opt-out by contacting us at firstname.lastname@example.org.
How We Share and Disclose Your Information
We promise that we do not sell any personal information to third parties.
We may disclose your personal information on occasion to third parties (as described below) in order to provide the products or services that you have requested.
Disclosure may be made to Third Party Service Providers listed in this section below.
In order to conduct business operations smoothly in providing you with the full capabilities of our products and services, we may disclose your personal information from time to time our third-party service providers which are our delivery service providers, customer service providers like Zendesk, advertising and marketing service providers like Klaviyo and distributors (together referred to as “Third-Party Service Providers”) acting on behalf of AfterShokz.
In each case described in this section, you can be assured that AfterShokz will only share your personal information in accordance with your consent. Your consent to AfterShokz will engage sub-processors for the processing of your personal information. You should know that when AfterShokz shares your personal information with a Third-Party Service Provider under any circumstance described in this section, AfterShokz will contractually specify that the third party is subject to practices and obligations to comply with applicable local data protection laws. AfterShokz will contractually ensure compliance by any Third-Party Service Providers with the privacy standards that apply to them in your home jurisdiction.
Such Third-Party Service Providers would be processing your personal information on AfterShokz’s behalf or for one or more of the purposes listed above. If you no longer wish to allow us to share this information, please contact us at email@example.com.
We are committed to ensuring that your personal information is secure. In order to prevent unauthorized access, disclosure or other similar risks, we have put in place reasonable physical, electronic and managerial procedures to safeguard and secure the information we collect on AfterShokz websites and on your mobile application. We will use all reasonable efforts to safeguard your personal information.
All your personal information is stored on secure servers that are protected in controlled facilities. We classify your data based on importance and sensitivity, and ensure that your personal information has the highest security level. We make sure that our employees and Third-Party Service Providers who access the information to help provide you with our products and services are subject to strict contractual confidentiality obligations and may be disciplined or terminated if they fail to meet such obligations. We have special access controls for cloud-based data storage as well. All in all, we regularly review our information collection, storage and processing practices, including physical security measures, to guard against any unauthorized access and use.
We will take all practicable steps to safeguard your personal information. However, you should be aware that the use of the Internet is not entirely secure, and for this reason we cannot guarantee the security or integrity of any personal information which is transferred from you or to you via the Internet.
We will take upon the personal data breach, notifying the breach to the relevant supervisory authority or under some circumstances, notifying the personal data breach to the data subjects by complying with applicable laws, including your local data protection legislation.
Retention of Your Information
Personal information will be held for as long as it is necessary to fulfill the purpose for which it was collected, or as required or permitted by applicable laws. We shall cease to retain personal information, or remove the means by which the personal information can be associated with particular individuals, as soon as it is reasonable to assume that the purpose for which that personal information was collected is no longer being served by retention of the personal information. If further processing is for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes according to the applicable laws, the data can be further retained by AfterShokz even if further processing is incompatible with original purposes.
Data Subject Rights and Your Choices
AfterShokz recognizes that privacy concerns differ from person to person. Therefore, we provide examples of ways AfterShokz makes available for you to choose to restrict the collection, use, disclosure or processing of your personal information.
Access, update, correct, erase or restrict processing your personal information
- You have the right to request access to and/or correction of any other personal information that we hold about you. When you update your personal information, you will be asked to verify your identity before we proceed with your request. Once we obtain sufficient information to accommodate your request for access to or correction of your personal information, we shall proceed to respond to your request within any timeframe set out under your applicable data protection laws.
- ·A copy of your personal data collected and processed by us will be provided to you upon your request free of charge. For any extra request of the same information, we may charge a reasonable fee based on actual administrative costs according to the applicable laws.
- If you would like to request access to your personal data held by us or if you believe any information we are holding on you is incorrect or incomplete, please contact us at firstname.lastname@example.org
- You have the right to obtain from us the erasure of your personal information. We shall consider the grounds regarding your erasure request and take reasonable steps, including technical measures, if the grounds apply to GDPR.
- You have the right to obtain from us the restriction of processing your personal information. We shall consider the grounds regarding your restriction request. If the grounds apply to GDPR, we shall only process your personal information under applicable circumstances in GDPR and inform you before the restriction of processing is lifted.
- You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you.
- You have the right to receive your personal information in a structured, commonly used format and transmit the information to another data controller.
Withdrawal of consent
- You may withdraw your consent for the collection, use and/or disclosure of your personal information in our possession or control by submitting a request. This may be done by contacting us at email@example.com. We will process your request within a reasonable time from when the request was made, and thereafter not collect, use and/or disclose your personal information as per your request.
- Please recognize that your withdrawal of consent could result in certain legal consequences. Depending on the extent of your withdrawal of consent for us to process your personal information, it may mean that you will not be able to enjoy AfterShokz’s products and services.
Transfer of Personal Information Outside of Your Jurisdiction
- To provide delivery and after-sales services, we may need to transfer your personal information to our Third-Party Service Providers, who may be located in a country or area outside the area of the European Economic Area (EEA).
- In particular, we will ensure that all transfers will be in accordance with requirements under GDPR and your local applicable local data protection laws by putting in place appropriate safeguards. You will have the right to be informed of the appropriate safeguards taken by AfterShokz for this transfer of your personal information.
We consider it the responsibility of parents to monitor their children’s (at the age under 18 years old) use of our products and services. Nevertheless, it is our policy not to require personal information from children or offer to send any promotional materials to persons in that category.
AfterShokz does not seek or intend to seek to receive any personal information from minors. Should a parent or guardian have reasons to believe that a minor has provided AfterShokz with personal information without their prior consent, please contact us to ensure that the personal information is removed and the minor unsubscribes from the website and any of the AfterShokz mobile application or software.
Third-Party Links and Features
Here are third party terms and privacy policies that apply when you use these specific products and services:
- By browsing AfterShokz’s websites and using the service of Shopify on which our website is hosted, you are agreeing to Shopify’s terms:
- By using the customer services, you are agreeing to 123form builder’s and Zendesk’s terms:
- By using the advertising and marketing services, you are agreeing to the following terms:
- All PayPal transactions are covered by the PayPal Data Privacy Statement. You can find this at https://www.paypal.com/uk/webapps/mpp/ua/privacy-full
- In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.
In addition, AfterShokz set up a Data Protection Officer (DPO) in charge the data protection under GDPR, and the contact of DPO is firstname.lastname@example.org.